Pip Edwards, Co-founder & Creative Director, P.E Nation

If, like us, you’re always on the hunt for your next girl crush, prepare to meet Pip Edwards. Self-confessed tomboy and one of Australia’s fashion industry pillars – thanks to a résumé seasoned with PR roles at Ksubi and sass & bide – Pip exudes an effortless sense of style. And she’s super ambitious, too, bursting out of the blocks in 2016 to launch P.E. Nation, a retro-inspired sportswear brand named after Physical Education and her own initials.

Between her role at the growing brand, a bursting social calendar, keeping fit and being mother to a son and a puppy, Pip told us how she cheats the week – without breaking a sweat.

How would you describe your style in one word?

When you feel like you have nothing to wear, what is your closet go-to?

Fill in the blank: ‘I couldn’t function in my career without______.’

You’re primarily based in Sydney. What’s your favorite hangout in the city?

How do you motivate yourself to work out when you have a busy week ahead?

What’s your power song?

Almonds, blueberries, a chocolate bar: what do you reach for when you’re craving a snack?

Draw your favorite daily ritual.

Do you prefer exercising in the morning or the evening?

What’s your secret to looking stylish en route to the gym?

Draw the beauty product or gym bag essential you just couldn’t live without.

What’s your not-so-guilty pleasure?

If you could swap lives with anyone for a week, who would it be and why?

What’s your surefire way to win the week ahead?

What’s the first thing that pops into your head when you read:



Signing off!

From endorphin-releasing activewear and sneakers to an envy-inducing denim collection, Pip’s laidback style has us wanting to hit the gym and the beach. The only question that remains: which should we do first?