Gentlemen, let’s start by saying we hear you. You’re ready to invest in your wardrobe but could we cut to the core essentials that work in the real world. This season, we have unpicked the seams of the key looks to present only the styles that will last from the designer brands to know. So, whether you are ready to challenge the traditional suit – looking for relaxed silhouettes in lighter fabrics – or refreshing your off-duty staples, investing in denim, leather or uplifting activewear, rest assured that we have put a premium on the most wearable, comfortable pieces that pack some personality. Each can be reimagined in myriad ways – from back-to-back Zooms to dressing for dinner – we want you to master casual, comfort with style, and where possible a touch of flamboyance. It’s about more mileage for less. Here’s how.

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In the past men’s clothing was used to convey power, wealth and influence. Today, thankfully, the world of menswear has become a brighter, friendlier and softer place where eye-catching color and texture abounds. So, push the boundaries, make your mark – and revel in looking good.

(Right) Jacket, VALENTINO. Top, BELSTAFF. Trousers, KENZO. (Left) Shirt, SANDRO. T-shirt, VINCE. Trousers, ACNE STUDIOS. Sneakers, VERSACE. Bracelet, MONTBLANC.

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There is an easy way to turn your wardrobe from flat to fly and it’s all about mastering the high/low mix. The secret is juxtaposing ultra-casual sportwear with luxury tailored pieces – a track top with a blazer, formal trousers with trainers – that makes you take a step back and look at what you wear in a new way. It blends on-and-off-duty style with ease – relaxing suiting and sharpening sportswear, making the former less stuffy and the latter dressier. It’s definitely one to master.

(Left) Jacket, CORNELIANI. Top, ADIDAS. Trousers, VINCE

(Right) Jacket, CORNELIANI. Top, ADIDAS. Trousers, VINCE. Sneakers, VALENTINO. Bag, MONTBLANC. (Far right) Blazer, DSQUARED2. Trousers, VALENTINO. Sneakers, SANDRO

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It’s time to get excited about dressing in fifty shades of beige as earth tones are adding a warmth and gravitas to men’s tailoring. Low contrast, muted shades give a harmonious, relaxed look to formal suiting. Lightweight and subtle, they’re perfect for a summer wedding or warm-weather occasions. Don’t forget to add a hint of off-white for a fresh touch. 

Jacket, THE ROW. Shirt, DOLCE & GABBANA. Trousers, SANDRO

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While we’ll always advocate keeping your look easy and fuss-free, it still pays to have a touch of luxury, something that adds a smooth, Mad Men-inspired polish. Whether it’s a dapper dress shoe with a statement buckle, a distinguished briefcase in glossy leather, sunglasses with a fashion-forward frame – we want you to stride into summer with details that elevate your outfit from safe to striking. Accessories don’t maketh the man, but they sure can help.

(Left) Shoes, VALENTINO. (Right) Jacket, CORNELIANI. Bag, MONTBLANC. Sunglasses, BOTTEGA VENETA.

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Activewear is now a part of our everyday uniform and the A-team is bringing a joy-filled touch. Bright, bold kit and retro-touches are designed to motivate, uplift and prioritise wellbeing. Today’s sportswear has been given an upscale tweak rendered in luxury fabrics – so feel free to kick back, it has never looked, or felt, so good.

(Left) Top, VETEMENTS. (Right) Jacket, DOLCE & GABBANA. Trousers, KENZO. Sneakers, ADIDAS.

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Combining comfort with style feels more important than ever. You need multifunctional pieces that speak of quality above all else. A butter-soft leather coat with essential jeans and a sporty hoody. A leather biker jacket and the perfect grey marl Tee. Dressing down can often be trickier to get right, so it’s good to know where the compass is pointing. We have curated the cult brands, key cuts and washes to ensure you master the day-to-day staples with style that lasts.

(Left) Jacket, VALENTINO. Jeans, J BRAND. Shoes, DUNHILL. Sunglasses, SAINT LAURENT.


Art directed by: Chris Brown / Styled by: Tony Cook /  Cast by: Bella Robinson / Assisted by: Efe Igbinadolor and Angel Cordova-Todd / Hair and make up by: Matt Mulhall @Streeters / Models: Adrien Sahores @ Models 1, Luke Cousins @ IMG London and Cheikh Dia @ Models 1 / Produced by: Bella Robinson