“I’ve always been interested in the idea of contrast and contradiction,” says Erdem Moralioglu of his collections. Famed for exquisite fabrics, romantic motifs and couture-like craftsmanship, the eponymous founder has profoundly balanced the bold and beautiful in his designs since launching his label out of East London in 2005. Elegant dresses and dreamy botanicals are signatures – watch this space for abounding florals reminiscent of blooms the award-winning designer has sent down the runway.
