Best Denim Styles
Five of the most forever-popular denim styles
Designers and stylists name the classic pairs that will never lose their appeal.
Relaxed, versatile and nonchalant, a good pair of jeans are indispensable. Forget trends, what you’re looking for are the stone-cold classics – easy, wearable styles that you don’t need to think about. The perfect denim should go with everything and get better with age. We called on some of our favorite brands and stylists to find out which have the most staying power – the sell-out cult pieces you’ll want to live in – and how to wear them.

THE MOM JEAN
Nobody Denim Marketing Director, Leanne Harris
“Our Frankie Jean is always popular with customers – an ultra-high-waisted style with a slim fit leg that tapers to the ankle. An update of the vintage-inspired Mom jeans, our take is crafted with just the right amount of stretch, perfect for accentuating the waist while staying comfortable for all shapes and sizes. They offer real day-to-night versatility, and are also a perfect trans-seasonal option, pairing well with a heel or over a slim boot.”

THE SKINNY
Good American CEO and Co-Founder, Emma Grede
“Our Good Legs Skinny is one of our most flattering fits and a forever-wardrobe staple. Every woman needs a good pair of skinnies in her closet. They can be styled up or down for either day or night, and look perfect paired with an oversized white shirt or a bodysuit. Also, the gap-proof waistband means that they hug the waist really nicely – again making them super flattering. They’re definitely one of my favorites.”

THE KICK-FLARE
THE OUTNET Style Director, Sinead Cutts
“I love a high-waisted, kick-flare jean in a dark blue wash. 7 For All Mankind has my favorite style; I wear them with a loose-fitting blouse tucked in at the waist, gold jewelry and suede ankle boots for a relaxed, ‘70s glam day look. Kick-flare styles always feel flattering on my shape and can also be worn in warmer weather with flat sandals and a cropped cardigan.”

THE STRAIGHT-LEG
RE/Done CEO and Co-Founder, Sean Barron
“The High Rise Loose – featuring a fitted, high-rise waist and a loose, full-length leg inspired by the ‘90s – is our most popular style. Every season, we continue to reimagine this silhouette in different washes and textures – it’s our modern reinterpretation of a classic Levi’s 501. We essentially created the perfect pair of vintage-inspired jeans that never quite existed. Whether you pair with a sweater and clogs, or layer under a dress, it’s the kind of style that can effortlessly blend into any person’s wardrobe.”

THE BOYFRIEND
Stylist and Chillie London Founder, Natalie Hartley
"I am a huge fan of the boyfriend jean. They’re hugely flattering for all shapes. I tend to go up a couple sizes and belt them, and I look or a faded classic blue ‘90s wash as they look great dressed up or down. I also choose styles that are longer than my standard length so I can wear them loose and long with a pointed heel for evening, but they still have the extra length to turn them up for day with a brogue and sock. J Brand and Frame are my favorite labels for a good boyfriend jean – I love their washes and vintage-inspired silhouettes."