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AREA

Named after the legendary '80s nightclub, AREA describes its high-octane pieces as "inherently glamorous, playfully decadent and injected with a pop energy." Designers Beckett Fogg and Piotrek Pansczczyk were students at Parsons when they met and launched their New York label in 2014, captivating fans like Lady Gaga and Kendall Jenner with their crystal embellishments and unique feminine silhouettes. Discover dancefloor-ready dresses, shoes and handbags that will shimmer after dark.

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AREA
Crystal-embellished floral-print stretch-crepe shirt
HK$6,837
63% off
HK$2,529
NEW DESIGNER
AREA
Gold-tone, crystal and velvet choker
HK$3,185
59% off
HK$1,305
NEW DESIGNER
AREA
Iridescent floral-print twill blazer
HK$10,863
63% off
HK$4,019
NEW DESIGNER
AREA
Roll Bag crystal-embellished metallic leather and PVC tote
HK$8,003
63% off
HK$2,961
NEW DESIGNER
AREA
Crystal-embellished leather phone case
HK$8,327
59% off
HK$3,414
NEW DESIGNER
AREA
Gold-tone crystal earrings
HK$3,625
54% off
HK$1,667
NEW DESIGNER
AREA
Crystal-trimmed woven straight-leg pants
HK$6,397
63% off
HK$2,366
NEW DESIGNER
AREA
Mirrored-leather ankle boots
HK$5,599
63% off
HK$2,071
NEW DESIGNER
AREA
Cropped crystal-embellished velvet jacket
HK$10,054
60% off
HK$4,021
NEW DESIGNER
AREA
Crystal-trimmed velour track pants
HK$5,434
63% off
HK$2,010
NEW DESIGNER
AREA
Crystal-embellished woven flared pants
HK$4,791
63% off
HK$1,772
NEW DESIGNER
AREA
Cutout crystal-trimmed printed crepe shirt
HK$6,837
65% off
HK$2,392
NEW DESIGNER
AREA
Open-back wool-blend jacquard mini dress
HK$7,640
59% off
HK$3,132
NEW DESIGNER
AREA Crystal-embellished patent-leather and houndstooth canvas pumps
AREA Crystal-embellished patent-leather and houndstooth canvas pumps
AREA
Crystal-embellished patent-leather and houndstooth canvas pumps
HK$4,791
63% off
HK$1,772
NEW DESIGNER
AREA Open-back crystal-embellished metallic twill mini dress
AREA Open-back crystal-embellished metallic twill mini dress
AREA
Open-back crystal-embellished metallic twill mini dress
HK$6,397
63% off
HK$2,366
NEW DESIGNER
AREA Crystal-embellished dégradé iridescent twill mini dress
AREA Crystal-embellished dégradé iridescent twill mini dress
AREA
Crystal-embellished dégradé iridescent twill mini dress
HK$6,034
60% off
HK$2,413
NEW DESIGNER
AREA Cropped sequin-embellished wool-blend sweater
AREA Cropped sequin-embellished wool-blend sweater
AREA
Cropped sequin-embellished wool-blend sweater
HK$2,822
59% off
HK$1,157
NEW DESIGNER
AREA Crystal-embellished iridescent floral-print faux leather mules
AREA Crystal-embellished iridescent floral-print faux leather mules
AREA
Crystal-embellished iridescent floral-print faux leather mules
HK$6,034
63% off
HK$2,232
Just 1 Left
AREA Open-back sequined wool-blend turtleneck bodysuit
AREA Open-back sequined wool-blend turtleneck bodysuit
AREA
Open-back sequined wool-blend turtleneck bodysuit
HK$4,791
59% off
HK$1,964
NEW DESIGNER
AREA Crystal-embellished floral-print holographic leather pumps
AREA Crystal-embellished floral-print holographic leather pumps
AREA
Crystal-embellished floral-print holographic leather pumps
HK$7,508
59% off
HK$3,078
NEW DESIGNER
AREA Crystal-embellished ruffled ribbed-knit shorts
AREA Crystal-embellished ruffled ribbed-knit shorts
AREA
Crystal-embellished ruffled ribbed-knit shorts
HK$3,988
59% off
HK$1,635
NEW DESIGNER
AREA Lurex straight-leg pants
AREA Lurex straight-leg pants
AREA
Lurex straight-leg pants
HK$5,599
63% off
HK$2,071
NEW DESIGNER
AREA Fringed crystal-embellished satin mules
AREA Fringed crystal-embellished satin mules
AREA
Fringed crystal-embellished satin mules
HK$5,814
54% off
HK$2,674
Just 1 Left
AREA Crystal-embellished metallic twill mini slip dress
AREA Crystal-embellished metallic twill mini slip dress
AREA
Crystal-embellished metallic twill mini slip dress
HK$6,034
59% off
HK$2,473
Just 1 Left
AREA Crystal-embellished draped stretch-jersey T-shirt
AREA Crystal-embellished draped stretch-jersey T-shirt
AREA
Crystal-embellished draped stretch-jersey T-shirt
HK$3,185
59% off
HK$1,305
Just 1 Left
AREA Off-the-shoulder crystal-embellished cutout duchesse-satin mini dress
AREA Off-the-shoulder crystal-embellished cutout duchesse-satin mini dress
AREA
Off-the-shoulder crystal-embellished cutout duchesse-satin mini dress
HK$7,161
54% off
HK$3,294
NEW DESIGNER
AREA Fringed crystal-embellished satin mules
AREA Fringed crystal-embellished satin mules
AREA
Fringed crystal-embellished satin mules
HK$5,814
54% off
HK$2,674
NEW DESIGNER
AREA Crystal-embellished ruffled duchesse-satin mini skirt
AREA Crystal-embellished ruffled duchesse-satin mini skirt
AREA
Crystal-embellished ruffled duchesse-satin mini skirt
HK$4,433
63% off
HK$1,640
NEW DESIGNER
AREA Satin-trimmed crystal-embellished rubber slides
AREA Satin-trimmed crystal-embellished rubber slides
AREA
Satin-trimmed crystal-embellished rubber slides
HK$4,994
63% off
HK$1,847
NEW DESIGNER
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