GANNI set out to put its signature spin on denim for SS18 – its jeans quickly rose to cult status joining the ranks of the label's western boots and printed t-shirts. Introducing denim in an array of rainbow hues, the exaggerated wide-leg jeans and straight-leg styles have become street style mainstays. The brand's pants and utility jumpsuits are equally coveted, worn by the likes of Pernille Teisbaek.