FW21 - Wear Your Joy Campaign

A fresh chill, shorter days and a gear shift in our style. New beginnings, especially this year, have particular gravitas – and, as we approach the winter months, we yearn for meaningful clothes that bring us more than just a new silhouette but herald a new mindset too. It’s not only what we step into, but how it makes us feel. Step forward a joy-inducing assortment of mood-boosting color, and tactile materials in sensuous leather, sumptuous cashmere or faux fur – dopamine dressing at its finest. It’s the changes that allow us to usher in a new era, and boy are we ready for all the joy and happiness we can get!

We asked our campaign stars, actors Stéfi Celma, Anna Shaffer and model Lara Stone, to share their greatest joys – whether it’s a Dirty Martini, luxurious cashmere or shared moments with those you love. What will bring you the most happiness this winter?

Photographed by Mel Bles