Created in 2009 by former DJ Massimo Giorgetti, contemporary label MSGM offers a fresh take on Italian menswear. Heavily inspired by the music scene, including 90’s grudge with a mix of punk, the brand remixes traditional craftsmanship with bright colors and a heavy dose of streetstyle. Shop our edit of casual tees, sweatshirts and knits all boasting the brand’s unmissable logo.

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