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FRAME was launched by a group of friends from London and California who wanted to create the perfect pair of jeans – "we've been obsessed by denim for the better part of 15 years," comments Jens Grede and Erik Torstensson. The collection is centered around innovative washes and cutting-edge fabrics.
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Snake-print cotton-blend velvet blazer£648
Snake-print cotton-blend velvet blazer
50% off
£324
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Le High Skinny faded high-rise skinny jeans£235
Le High Skinny faded high-rise skinny jeans
45% off
£129
BESTSELLER
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Leopard-print silk crepe de chine shirt£335
Leopard-print silk crepe de chine shirt
50% off
£167
Get An Extra 30% Off
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Painter faded denim jumpsuit£368
Painter faded denim jumpsuit
50% off
£184
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Pleated polka-dot silk crepe de chine blouse£375
Pleated polka-dot silk crepe de chine blouse
50% off
£187
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Cargo Skinny cropped cotton-blend twill skinny pants£265
Cargo Skinny cropped cotton-blend twill skinny pants
50% off
£132
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Leopard-print cotton-canvas field jacket£415
Leopard-print cotton-canvas field jacket
50% off
£207
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Utility Service cropped cotton-canvas straight-leg pants£285
Utility Service cropped cotton-canvas straight-leg pants
50% off
£142
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Safari silk crepe de chine shirt£285
Safari silk crepe de chine shirt
50% off
£142
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Safari belted cotton-blend twill straight-leg pants£295
Safari belted cotton-blend twill straight-leg pants
50% off
£148
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Snap-detailed ruched shell bomber jacket£450
Snap-detailed ruched shell bomber jacket
50% off
£225
Get An Extra 30% Off
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Pleated cotton-blend fleece sweatshirt£195
Pleated cotton-blend fleece sweatshirt
50% off
£98
Just 1 Left
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Cropped frayed high-rise skinny jeans£240
Cropped frayed high-rise skinny jeans
45% off
£132
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Gathered striped silk-georgette midi dress£521
Gathered striped silk-georgette midi dress
46% off
£281
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Double-breasted linen and cotton-blend twill blazer£598
Double-breasted linen and cotton-blend twill blazer
50% off
£299
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Clean linen-blend mini shirt dress£400
Clean linen-blend mini shirt dress
50% off
£200
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Cropped faded mid-rise slim-leg jeans£258
Cropped faded mid-rise slim-leg jeans
45% off
£141
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Belted denim jumpsuit£365
Belted denim jumpsuit
50% off
£182
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Canvas-paneled faded denim shirt£365
Canvas-paneled faded denim shirt
50% off
£182
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Gathered cotton-poplin mini dress£498
Gathered cotton-poplin mini dress
55% off
£224
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Crochet-trimmed pintucked ramie-gauze top£300
Crochet-trimmed pintucked ramie-gauze top
55% off
£135
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Studded suede shirt£648
Studded suede shirt
55% off
£291
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Le High Super Flare faded high-rise flared jeans£270
Le High Super Flare faded high-rise flared jeans
50% off
£135
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Two-tone cotton-blend gabardine trench coat£615
Two-tone cotton-blend gabardine trench coat
50% off
£307
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Ruched satin-crepe midi slip dress£420
Ruched satin-crepe midi slip dress
75% off
£105
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Shantung shirt£270
Shantung shirt
55% off
£121
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Faded high-rise wide-leg jeans£295
Faded high-rise wide-leg jeans
50% off
£147
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Gathered woven midi dress£468
Gathered woven midi dress
55% off
£210
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Gathered linen playsuit£400
Gathered linen playsuit
50% off
£200
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Leather biker jacket£1,122
Leather biker jacket
55% off
£504
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Pleated cotton tapered pants£300
Pleated cotton tapered pants
55% off
£135
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Cascade fluted satin-crepe midi dress£498
Cascade fluted satin-crepe midi dress
50% off
£249
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Beckinsale distressed mid-rise skinny jeans£224
Beckinsale distressed mid-rise skinny jeans
45% off
£123
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Snake-print denim jacket£388
Snake-print denim jacket
75% off
£98
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Ruffled crochet-trimmed ramie mini dress£448
Ruffled crochet-trimmed ramie mini dress
75% off
£112
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Linen-blend shirt£310
Linen-blend shirt
50% off
£155
Get An Extra 30% Off
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Slouchy Rolled distressed printed cotton-jersey T-shirt£145
Slouchy Rolled distressed printed cotton-jersey T-shirt
50% off
£72
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Le Crop Flare distressed high-rise kick-flare jeans£240
Le Crop Flare distressed high-rise kick-flare jeans
50% off
£120
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Linen and cotton-blend wide-leg pants£348
Linen and cotton-blend wide-leg pants
50% off
£174
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Color-block cotton-blend poplin and gabardine trench coat£648
Color-block cotton-blend poplin and gabardine trench coat
55% off
£291
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Party cutout croc-effect devoré-velvet blouse£350
Party cutout croc-effect devoré-velvet blouse
50% off
£175
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Heritage Original denim jacket£402
Heritage Original denim jacket
55% off
£180
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Lace-trimmed washed-silk blouse£372
Lace-trimmed washed-silk blouse
55% off
£167
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Le High Skinny cropped faded high-rise skinny jeans£260
Le High Skinny cropped faded high-rise skinny jeans
55% off
£117
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Belted polka-dot cady jacket£491
Belted polka-dot cady jacket
45% off
£270
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Ali Wide Crop faded high-rise wide-leg jeans£265
Ali Wide Crop faded high-rise wide-leg jeans
50% off
£132
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Cali ruffle-trimmed floral-print silk crepe de chine top£402
Cali ruffle-trimmed floral-print silk crepe de chine top
55% off
£180
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Heritage faded denim shirt£260
Heritage faded denim shirt
50% off
£130
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Striped ribbed cotton and wool-blend sweater£270
Striped ribbed cotton and wool-blend sweater
55% off
£121
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Satin-trimmed crepe mini wrap dress£495
Satin-trimmed crepe mini wrap dress
50% off
£247
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Distressed high-rise straight-leg jeans£260
Distressed high-rise straight-leg jeans
50% off
£130
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Denim jacket£318
Denim jacket
55% off
£143
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Two-tone cotton-twill shirt£295
Two-tone cotton-twill shirt
50% off
£147
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Cropped distressed high-rise straight-leg jeans£258
Cropped distressed high-rise straight-leg jeans
50% off
£129
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Striped faux fur coat£648
Striped faux fur coat
50% off
£324
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Ali distressed faded high-rise slim-leg jeans£275
Ali distressed faded high-rise slim-leg jeans
50% off
£138
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Gathered pinstriped linen-blend twill blazer£618
Gathered pinstriped linen-blend twill blazer
55% off
£278
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Le Skinny de Jeanne faded mid-rise skinny jeans£220
Le Skinny de Jeanne faded mid-rise skinny jeans
45% off
£121
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Distressed denim jacket£400
Distressed denim jacket
50% off
£200
Get An Extra 30% Off
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Gathered silk crepe de chine blouse£350
Gathered silk crepe de chine blouse
50% off
£175
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Striped Pima cotton-jersey top£100
Striped Pima cotton-jersey top
50% off
£50
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Le Crop Mini Boot mid-rise kick-flare jeans£240
Le Crop Mini Boot mid-rise kick-flare jeans
50% off
£120
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Velvet blazer£595
Velvet blazer
50% off
£297
Get An Extra 30% Off
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Pleated striped silk-satin blouse£375
Pleated striped silk-satin blouse
50% off
£187
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Le Sylvie distressed high-rise kick-flare jeans£245
Le Sylvie distressed high-rise kick-flare jeans
50% off
£122
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Belted crochet-trimmed gauze mini shirt dress£415
Belted crochet-trimmed gauze mini shirt dress
50% off
£208
Get An Extra 30% Off
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Cropped checked high-rise skinny jeans£250
Cropped checked high-rise skinny jeans
50% off
£125
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Le Garcon distressed mid-rise slim-leg jeans£245
Le Garcon distressed mid-rise slim-leg jeans
50% off
£122
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Cropped wrap-effect crepe jumpsuit£550
Cropped wrap-effect crepe jumpsuit
50% off
£275
Get An Extra 30% Off
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Striped Pima cotton-jersey T-shirt£110
Striped Pima cotton-jersey T-shirt
50% off
£55
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Fair Isle alpaca-blend turtleneck sweater£448
Fair Isle alpaca-blend turtleneck sweater
50% off
£224
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Le Sylvie distressed high-rise straight-leg jeans£260
Le Sylvie distressed high-rise straight-leg jeans
45% off
£144
BESTSELLER
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Silk crepe de chine shirt£285
Silk crepe de chine shirt
50% off
£142
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Le Skinny De Jeanne lace-up high-rise skinny jeans£260
Le Skinny De Jeanne lace-up high-rise skinny jeans
50% off
£130
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Le High Flare faded high-rise flared jeans£250
Le High Flare faded high-rise flared jeans
70% off
£75
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Le High Skinny cropped metallic high-rise skinny jeans£257
Le High Skinny cropped metallic high-rise skinny jeans
45% off
£141
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Le Beau Cargo cropped canvas-paneled boyfriend jeans£295
Le Beau Cargo cropped canvas-paneled boyfriend jeans
50% off
£147
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Heritage Sylvie distressed high-rise straight-leg jeans£295
Heritage Sylvie distressed high-rise straight-leg jeans
45% off
£162
BESTSELLER
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Le Crop Flare faded high-rise kick-flare jeans£250
Le Crop Flare faded high-rise kick-flare jeans
50% off
£125
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Le High Skinny Crop coated snake-print high-rise skinny jeans£268
Le High Skinny Crop coated snake-print high-rise skinny jeans
50% off
£134
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Faded mid-rise kick-flare jeans£260
Faded mid-rise kick-flare jeans
45% off
£143
Get An Extra 30% Off
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Garland cutout high-rise skinny jeans£230
Garland cutout high-rise skinny jeans
47% off
£121
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Le California high-rise wide-leg jeans£300
Le California high-rise wide-leg jeans
50% off
£150
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Cropped faded mid-rise straight-leg jeans£250
Cropped faded mid-rise straight-leg jeans
45% off
£137
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Le High Straight faded high-rise straight-leg jeans£230
Le High Straight faded high-rise straight-leg jeans
50% off
£115
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Ali Wide Crop frayed high-rise wide-leg jeans£270
Ali Wide Crop frayed high-rise wide-leg jeans
50% off
£135
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Le Beau Crop distressed high-rise boyfriend jeans£250
Le Beau Crop distressed high-rise boyfriend jeans
55% off
£112
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Faded high-rise kick flare jeans£252
Faded high-rise kick flare jeans
50% off
£126
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Le High Skinny faded high-rise skinny jeans£245
Le High Skinny faded high-rise skinny jeans
45% off
£134
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Le Nouveau cropped faded high-rise straight-leg jeans£258
Le Nouveau cropped faded high-rise straight-leg jeans
50% off
£129
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Le Nouveau Straight cropped faded mid-rise straight-leg jeans£258
Le Nouveau Straight cropped faded mid-rise straight-leg jeans
45% off
£141
BESTSELLER
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Distressed denim shorts£245
Distressed denim shorts
50% off
£122
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Le Skinny de Jeanne snake-print mid-rise skinny jeans£240
Le Skinny de Jeanne snake-print mid-rise skinny jeans
50% off
£120
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Cropped distressed high-rise skinny jeans£252
Cropped distressed high-rise skinny jeans
50% off
£126
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Cropped distressed faded denim jacket£348
Cropped distressed faded denim jacket
55% off
£156
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Cropped high-rise slim-leg jeans£245
Cropped high-rise slim-leg jeans
50% off
£122