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AREA

If extra is your vibe, then AREA is your brand. Named after the iconic New York nightclub, the label serves up glamour with a twist—think dazzling crystals, bold silhouettes and major energy. Ready to steal the spotlight? Shop our edit of dancefloor-ready dresses, statement shoes and bags that shimmer after dark.  

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AREA
Crystal-embellished pleated wool-blend straight-leg pants
RRP:HK$11,929
(-70%)
HK$3,579
UP TO 70% OFF
AREA
Crystal-embellished wool-crepe wide-leg pants
RRP:HK$11,604
(-68%)
HK$3,714
AREA
Strapless embellished cotton-blend jacquard mini dress
RRP:HK$14,696
(-68%)
HK$4,703
UP TO 70% OFF
AREA
Crystal-embellished wool-blend crepe mini dress
RRP:HK$11,938
(-65%)
HK$4,179
UP TO 70% OFF
AREA
Crystal-embellished cutout stretch-ponte mini dress
RRP:HK$7,418
(-54%)
HK$3,413
AREA
Cutout studded leather mini dress
RRP:HK$16,550
(-65%)
HK$5,793
UP TO 70% OFF
AREA
Crystal-embellished wool-blend crepe mini skirt
RRP:HK$11,008
(-70%)
HK$3,303
UP TO 70% OFF
AREA
Embellished ribbed-jersey top
RRP:HK$5,828
(-65%)
HK$2,040
FURTHER DISCOUNTED
AREA
Studded embellished leather mini skirt
RRP:HK$14,696
(-68%)
HK$4,703
UP TO 70% OFF
AREA
Claw embellished cutout wool-blend crepe mini skirt
RRP:HK$9,679
(-65%)
HK$3,388
UP TO 70% OFF
AREA
Crystal-embellished wool-crepe wide-leg pants
RRP:HK$11,938
(-68%)
HK$3,821
UP TO 70% OFF
AREA
Crystal-embellished cutout houndstooth wool midi skirt
RRP:HK$11,929
(-70%)
HK$3,579
UP TO 70% OFF
AREA
Strapless crystal-embellished draped satin mini dress
RRP:HK$9,683
(-70%)
HK$2,905
UP TO 70% OFF
AREA
Ruffled taffeta mini skirt
RRP:HK$6,421
(-65%)
HK$2,248
UP TO 70% OFF
AREA
Crystal-embellished wool-blend crepe mini skirt
RRP:HK$11,008
(-65%)
HK$3,853
UP TO 70% OFF
AREA X SERGIO ROSSI
Crystal-embellished satin sandals
RRP:HK$9,224
(-70%)
HK$2,768
UP TO 70% OFF
AREA
Open-back polka-dot jersey mini dress
RRP:HK$5,969
(-65%)
HK$2,090
UP TO 70% OFF
AREA
Pintucked cotton-blend poplin shirt
RRP:HK$6,511
(-65%)
HK$2,279
UP TO 70% OFF
AREA
Fluted printed denim mini skirt
RRP:HK$7,932
(-65%)
HK$2,777
UP TO 70% OFF
AREA
Printed high-rise flared jeans
RRP:HK$8,230
(-65%)
HK$2,881
UP TO 70% OFF
AREA
Off-the-shoulder crystal-embellished ponte top
RRP:HK$9,002
(-64%)
HK$3,241
AREA
Cutout distressed embellished denim mini dress
RRP:HK$13,773
(-70%)
HK$4,132
UP TO 70% OFF
AREA
Ruffled crystal-embellished wool-twill mini skirt
RRP:HK$9,179
(-65%)
HK$3,213
UP TO 70% OFF
AREA
Crystal-embellished cutout houndstooth wool shorts
RRP:HK$9,173
(-70%)
HK$2,752
UP TO 70% OFF
AREA
Claw embellished cutout crepe tapered pants
RRP:HK$11,929
(-70%)
HK$3,579
UP TO 70% OFF
AREA
Cropped studded leather top
RRP:HK$11,033
(-80%)
HK$2,207
UP TO 70% OFF
AREA
Cutout crystal-embellished jersey bodysuit
RRP:HK$5,992
(-70%)
HK$1,798
UP TO 70% OFF
AREA
Crystal-embellished open-back stretch-jersey mini dress
RRP:HK$12,842
(-68%)
HK$4,110
UP TO 70% OFF
AREA
Off-the-shoulder shirred stretch-chenille mini dress
RRP:HK$8,251
(-70%)
HK$2,476
UP TO 70% OFF
AREA
Crystal-embellished cutout jersey mini dress
RRP:HK$7,325
(-65%)
HK$2,564
UP TO 70% OFF
AREA
Ruched embellished cotton-poplin midi dress
RRP:HK$14,695
(-70%)
HK$4,409
UP TO 70% OFF
AREA
Pintucked cotton-blend poplin shirt
RRP:HK$6,511
(-65%)
HK$2,279
UP TO 70% OFF
AREA
Crystal-embellished French cotton-terry sweatshirt
RRP:HK$7,501
(-70%)
HK$2,251
UP TO 70% OFF
AREA
Asymmetric crystal-embellished wool-blend mini skirt
RRP:HK$13,825
(-70%)
HK$4,148
UP TO 70% OFF
AREA
Cropped crystal-embellished wool-blend crepe bustier top
RRP:HK$9,173
(-70%)
HK$2,752
UP TO 70% OFF
AREA
Cropped crystal-embellished wool-blend crepe bustier top
RRP:HK$9,173
(-70%)
HK$2,752
UP TO 70% OFF
AREA
Embellished checked wool-blend bra top
RRP:HK$7,722
(-70%)
HK$2,317
UP TO 70% OFF
AREA
Strapless embellished faux fur-trimmed houndstooth wool-blend mini dress
RRP:HK$12,862
(-70%)
HK$3,859
UP TO 70% OFF
AREA
Cropped crystal-embellished floral-print denim jacket
RRP:HK$9,470
(-68%)
HK$3,031
AREA
Pintucked cotton-poplin shirt
RRP:HK$8,251
(-70%)
HK$2,476
UP TO 70% OFF
AREA
Scalloped crystal-embellished cotton-poplin mini dress
RRP:HK$10,936
(-70%)
HK$3,281
UP TO 70% OFF
AREA
Pleated floral-print cotton-twill mini dress
RRP:HK$11,929
(-70%)
HK$3,579
UP TO 70% OFF
AREA
Embroidered cutout high-rise straight-leg jeans
RRP:HK$8,251
(-70%)
HK$2,476
UP TO 70% OFF
AREA
Crystal-embellished jersey top
RRP:HK$5,471
(-65%)
HK$1,915
UP TO 70% OFF
AREA
Embellished cutout jersey mini dress
RRP:HK$8,430
(-68%)
HK$2,698
AREA
Lace-up crystal-embellished metallic twill top
RRP:HK$7,501
(-70%)
HK$2,251
UP TO 70% OFF
AREA
Cropped embellished leopard-print denim bustier top
RRP:HK$7,722
(-70%)
HK$2,317
UP TO 70% OFF
AREA
Cropped crystal-embellished metallic jersey bustier top
RRP:HK$7,722
(-70%)
HK$2,317
UP TO 70% OFF
AREA X SERGIO ROSSI
Crystal-embellished satin sandals
RRP:HK$9,224
(-70%)
HK$2,768
UP TO 70% OFF
AREA
Crystal-embellished distressed denim shorts
RRP:HK$7,329
(-65%)
HK$2,566
UP TO 70% OFF
AREA
Crystal-embellished cutout dégradé denim shorts
RRP:HK$7,325
(-70%)
HK$2,198
UP TO 70% OFF
AREA
Embellished ribbed cotton-blend turtleneck sweater
RRP:HK$6,606
(-70%)
HK$1,982
UP TO 70% OFF
AREA
Cropped embellished checked wool-blend blazer
RRP:HK$17,226
(-70%)
HK$5,168
UP TO 70% OFF
AREA
Embellished wool-blend mini dress
RRP:HK$12,851
(-70%)
HK$3,856
UP TO 70% OFF
AREA
Embellished floral-print denim mini skirt
RRP:HK$9,308
(-68%)
HK$2,979
UP TO 70% OFF
AREA
Crystal-embellished wool-blend crepe mini dress
RRP:HK$11,929
(-70%)
HK$3,579
UP TO 70% OFF
AREA
Embellished pleated checked wool-blend mini dress
RRP:HK$13,772
(-70%)
HK$4,132
UP TO 70% OFF
AREA
Cropped crystal-embellished wool-blend crepe bustier top
RRP:HK$8,230
(-65%)
HK$2,881
UP TO 70% OFF
AREA
One-shoulder cropped embellished denim top
RRP:HK$5,990
(-70%)
HK$1,797
UP TO 70% OFF
AREA
Embellished wool-blend bouclé-tweed mini skirt
RRP:HK$11,929
(-70%)
HK$3,579
UP TO 70% OFF
AREA
Embellished wool-blend bouclé-tweed mini dress
RRP:HK$12,672
(-70%)
HK$3,802
UP TO 70% OFF
AREA
Sunray embellished printed high-rise wide-leg jeans
RRP:HK$9,686
(-70%)
HK$2,906
UP TO 70% OFF
AREA
Crystal-embellished cutout jersey mini dress
RRP:HK$8,430
(-68%)
HK$2,698
ONLY ONE LEFT
AREA
Cutout embellished denim skirt
RRP:HK$7,325
(-65%)
HK$2,564
UP TO 70% OFF
AREA
Cutout houndstooth wool-blend tweed wide-leg pants
RRP:HK$11,176
(-70%)
HK$3,353
UP TO 70% OFF
AREA
Faux fur-trimmed embroidered denim shorts
RRP:HK$9,760
(-70%)
HK$2,928
UP TO 70% OFF
AREA
Crystal-embellished houndstooth wool-blend tweed mini dress
RRP:HK$10,423
(-70%)
HK$3,127
UP TO 70% OFF
AREA
Cropped crystal-embellished denim bustier top
RRP:HK$5,192
(-70%)
HK$1,558
UP TO 70% OFF
AREA
Embellished cutout checked wool-blend shorts
RRP:HK$4,791
(-70%)
HK$1,438
UP TO 70% OFF
AREA
Studded denim bustier top
RRP:HK$5,969
(-65%)
HK$2,090
UP TO 70% OFF
AREA
Crystal-embellished metallic twill mini dress
RRP:HK$9,001
(-70%)
HK$2,701
UP TO 70% OFF
AREA
Claw cropped embellished denim bustier top
RRP:HK$6,408
(-65%)
HK$2,243
UP TO 70% OFF
AREA
Crystal-embellished appliquéd jersey T-shirt
RRP:HK$5,969
(-70%)
HK$1,791
UP TO 70% OFF
AREA
Embellished ribbed-jersey bootcut pants
RRP:HK$5,471
(-70%)
HK$1,642
UP TO 70% OFF
AREA
Crystal-embellished French cotton-terry track pants
RRP:HK$5,992
(-70%)
HK$1,798
UP TO 70% OFF
AREA
Strapless cropped metallic denim top
RRP:HK$4,483
(-70%)
HK$1,345
UP TO 70% OFF
AREA
Lamé shorts
RRP:HK$3,068
(-85%)
HK$461
UP TO 70% OFF
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