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Good jeans: they’re the luck of the draw, right? Wrong! When it comes to the ‘D’ word, our denim boutique guarantees success.
We’ve combed through the classic, the collectable and the cult-worthy to bring you the very best edit of designers, cuts and ready-to-wear styles to see you through this season and beyond.

If you… are looking for a fashion-forward update

Timeless yet trend-led, this Californian brand’s fashion-minded denim ticks all the boxes. Here, you’ll find the season’s hero silhouettes, refined with upscale details. Be warned: it’s virtually impossible to stop at just one pair.

If you… prefer to do denim differently

Because denim doesn’t begin and end with blue jeans – however enduring their appeal ­– this London designer is on a mission to make overalls, skirts and shirts the new classics. Go beyond the blueprint with styles that are made in heaven.

If you… love ‘70s styling

Vintage-inspired jeans, retro ready-to-wear and a free-wheeling philosophy, Current/Elliott is single-handedly introducing boho denim into our comfort zone. Cut with a subtle elasticity, casual staples have no equal when it comes to fit and feel.

If you… put the ‘chic’ in rock chick

Responsible for getting grunge back on the map, this cult-status designer has rewritten the rock ‘n’ roll rulebook for modern sophisticates. Nothing says ‘we’re with the band’ like stone-washed denim and jeans that are shredded to the nines.

If you… always respect the classics

Where 7 For All Mankind is concerned, getting back to basics is far from ‘basic’. An authority on the classics – from svelte skinny jeans to effortlessly flattering denim jackets and more – it makes a compelling case for sticking with tradition.

If you… left your heart in the Big Apple

rag & bone’s chilled-out vibe is one we all get on board with. Relaxed cuts on the right side of distressed have become the unofficial uniform of New York City’s downtown set, and are on the money for this season’s androgynous mood.