To paraphrase Yves Saint Laurent’s famous words, jeans are kind of amazing. Find the right pair and, just like that, you’re the woman who never changes her pants!Our denim boutique has it all: a comprehensive collection of cuts, colors and ready-to-wear. You’re sure to find the ultimate blue wonder.
Chloe Lonsdale’s blood runs blue with denim. Her parents were big in the business during the ’70s, and the founder of London’s M.i.h Jeans continues to be influenced by the era to this day. Case in point: the signature Tomboy jeans and denim overalls tick every box of the prairie trend redux.
R13 has been on the radar since 2009, yet until last year, the identity of its enigmatic creative director remained shrouded in secrecy. The mystery only added to the edgy allure of this New York label, whose poker-straight Alison silhouettes and coal-black filters have put grunge back on the map. We’re with the band… Are you?
Head to your hippest neighborhood and it won’t be long before you clock a resident in rag & bone. Boyfriend cuts and love-worn finishes (as seen in the Dre) downplay the polish of classic tailoring. Welcome to a cooler shade of blue.
From its Soho hub, 3x1 has turned feeling blue into an art form. What this NYC mainstay doesn’t know about premium denim isn’t worth knowing, and there’s no better brand for tackling the top-to-toe trend. Start from the ground and work your way up – think this season’s hero Baby Boot crops crowned with a classic denim shirt.
Blue is going boho! If you’re California dreamin’ of denim, Current/Elliott’s Fling jeans – with their racing stripes and nonchalantly rolled cuffs – will be the pair to covet. Subtle whiskers and slight distressing are the perfect ingredients for a winning daywear recipe.
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