Defining the essence of jet-set, Florentine aristocrat Emilio Pucci started his brand by designing a ski suit while vacationing on the slopes of Zermatt. He went on to open a boutique in Capri specializing in resortwear in kaleidoscopic patterns that caught the eye of leading ladies like Sophia Loren and Marilyn Monroe, and thus he became known as the 'Prince of Prints.' Today, the storied Italian label provides a contemporary approach to this carefree spirit with its colorful dresses, beachwear, accessories and more.
