Ninety Percent

London-based womenswear line Ninety Percent launched with the intent of revolutionizing ethical practices in fashion. Living up to its name, the brand shares 90% of profits between charities and the people who make each collection. Designs are crafted from high-quality fabrics like organic cotton and plant-based alternatives that seek to reduce environmental impact. Shop timeless wardrobe staples like easy dresses and crisp tailored shirts—designed for a more equitable and transparent future.