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Ser.O.Ya

New York-based contemporary label SER.O.YA emphasizes feel-good, gender-fluid clothing. Its effortlessly cool, seasonless staples range from vintage-inspired denim to artfully distressed knitwear and tees. We particularly like the label’s casual dresses.

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SER.O.YA
Issac embroidered French cotton-blend terry sweatshirt
$245
(-55%)
$111
SER.O.YA
Xi belted denim mini skirt
$320
(-70%)
$96
STYLES FROM 70% OFF
SER.O.YA
Valerie high-rise flared jeans
$315
(-70%)
$95
STYLES FROM 70% OFF
SER.O.YA
Madison French cotton-terry hooded mini dress
$285
(-55%)
$129
SER.O.YA
Benny distressed striped cotton-blend twill shirt
$380
(-70%)
$114
STYLES FROM 70% OFF
SER.O.YA
Isla distressed ribbed cotton mini dress
$168
(-55%)
$76
SER.O.YA
John cotton-twill cargo pants
$398
(-70%)
$120
STYLES FROM 70% OFF
SER.O.YA
Eliza distressed denim jacket
$395
(-70%)
$119
STYLES FROM 70% OFF
SER.O.YA
Danny printed cotton-blend jersey top
$168
(-70%)
$51
STYLES FROM 70% OFF
SER.O.YA
Maverick appliquéd shell bomber jacket
$495
(-70%)
$149
STYLES FROM 70% OFF
SER.O.YA
Ida faux suede-trimmed distressed cotton track pants
$145
(-70%)
$44
STYLES FROM 70% OFF
SER.O.YA
Jonas distressed stretch-jersey mini dress
$138
(-70%)
$42
ONLY ONE LEFT
SER.O.YA
Grace strapless convertible distressed cotton mini dress
$218
(-70%)
$66
STYLES FROM 70% OFF
SER.O.YA
Valerie high-rise wide-leg jeans
$315
(-70%)
$95
STYLES FROM 70% OFF
SER.O.YA
Jordan printed stretch-cotton jersey T-shirt
$98
(-70%)
$30
STYLES FROM 70% OFF
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