Melissa Odabash, designer & philanthropist

We thought we had a handle on swimwear – but compared to Melissa Odabash, our know-how is a drop in the ocean! From model to award-winning designer, she’s the ‘Bikini Queen’ whose luxurious styles have made her the undisputed go-to for all things beach chic. Ever since launching her brand in 1999, the New Jersey-born CEO and mother of two has been riding a wave of success that shows no signs of slowing.

And so, in between shooting her SS18 collection lookbook, Melissa let us in on how she cheats the week.

What’s at the top of your to-do list this summer?

What do you enjoy most about your job?

When you feel like you have nothing to wear, what is your closet go-to?

My favorite item of clothing right now is:

What is your #1 tip when it comes to packing for a beach holiday?

You’re off on a week-long beach holiday. Are you a carry-on-only person or do you pack everything and the kitchen sink?

Draw the most memorable thing from your last holiday.

What’s your sure-fire way to win the week ahead?

Tell us your week in numbers:
Hours spent outside in the sun…

Tell us your week in numbers:
Alarm time (weekdays)…

Tell us your week in numbers:
Alarm time (weekends)…

A bath, a book, a bottle of wine: draw what ‘relaxation’ means to you.

Pretend you're working remotely. Where are you?

What’s the first thing that pops into your head when you read:

Signing off!

Because we can’t wear a bikini 24/7 (no matter how much we’d like to), we’re taking our day-to-day style cue from Melissa’s cool mix of casual classics and this season’s boho trend.