Inspired by New York City’s vintage rock scene of the ‘70s and ‘80s, brothers Laurent and Arik Bitton founded IRO in 2005. Infused with Parisian chic and a playful romanticism, the label’s sought-after designs blend effortlessly cool pieces with a contemporary edge. Debuting with a small collection of T-shirts, jeans and dresses, the global brand now encapsulates a covetable off-duty style for any season and occasion. Our edit includes must-have leather jackets, tailored blazers and feminine printed dresses.
